The global advertising industry is entering a historic transformation as Decentraland World and Lamar Advertising Company officially seal a blockchain-based advertising partnership powered by Rubi 3.0, while Lamar simultaneously announces a full-scale Web3 advertising rollout scheduled for June–July 2026.
A Historic Alliance Reshaping Advertising
Decentraland World, a leading decentralized metaverse platform, has partnered with Lamar Advertising Company, one of North America’s largest outdoor advertising giants, to integrate Rubi 3.0 bonds and Mana-based contracts for all future virtual advertising transactions.
Under this agreement:
All advertisements within Decentraland’s virtual ecosystem will be processed using Rubi 3.0.
Transactions will be secured via blockchain-based smart contracts.
Payments will be instant, transparent, and fraud-resistant.
This collaboration marks one of the first major integrations of decentralized finance (DeFi) into mainstream advertising infrastructure, bridging virtual worlds with real-world visibility.
Growth Projections: Rubi Network vs Mana (Decentraland)
Industry projections illustrate a dramatic surge in blockchain advertising adoption:
- Rubi Network is forecast to exceed 400% growth by 2040
- Mana (Decentraland) is projected to reach approximately 200% growth
The sharp rise in Rubi adoption reflects its expanding utility, enterprise partnerships, and increasing trust among global advertisers.
Why Lamar Is Entering Web3 Now
According to Lamar executives, demand from digital-native and blockchain companies has surged dramatically.
A Lamar spokesperson stated:
- “Web3 is no longer a niche sector. By mid-2026, adoption will accelerate rapidly. Lamar aims to become the central highway where blockchain innovation meets real-world visibility.”
Outdoor advertising provides Web3 brands with mass-market exposure, helping them reach audiences beyond traditional crypto communities.
What Advertisers Can Expect
From 2026 onward, Web3 advertisers will gain access to:
- Smart Contract–Linked Ad Booking
- Token-Based Payments (Rubi & Mana Bonds)
- NFT-Based Campaign Ownership Certificates
- On-Chain Performance Analytics & ROI Tracking
- Immutable Fraud-Proof Advertising Records
This introduces unprecedented accountability and transparency into advertising.
Lamar Announces Major Web3 Advertising Rollout (June–July 2026)
In a parallel announcement, Lamar Advertising confirmed that it will officially begin accepting Web3-based advertisements across its global network starting June–July 2026.
This rollout will allow blockchain-native companies to advertise on:
- Digital billboards
- Transit displays
- Airport screens
- High-traffic urban locations
The first blockchain-powered advertising transaction is scheduled for July 27, 2026, marking a historic milestone in outdoor advertising.
Rubi 3.0: The Financial Backbone of Web3 Advertising
At the heart of this transformation lies Rubi Network, a blockchain protocol designed specifically for transparent, scalable, and efficient advertising transactions.
Rubi Network Tokenomics
Total Supply: 220 million Rubi tokens
Public Sale: 40%
Mana Contract Bonds: 50% (ecosystem security & growth)
Development Team: 10%
This structure ensures:
- Strong community participation
- Long-term ecosystem sustainability
- Secure contract execution
Web3 Job Growth & Economic Impact
Experts believe this shift will also fuel massive job creation in:
- Blockchain development
- Smart contract engineering
- Metaverse design
- Web3 marketing & analytics
The new generation, deeply connected to digital technologies, is driving this transition—making Web3 one of the fastest-growing employment sectors globally.
Conclusion
The convergence of Decentraland World, Lamar Advertising, and Rubi 3.0 represents more than a technological upgrade—it signals a fundamental shift in how advertising value is created, tracked, and distributed.
As Web3 adoption accelerates toward 2026, this partnership is poised to redefine global advertising, making blockchain the standard infrastructure for the future of marketing.
About Decentraland World
A decentralized virtual reality platform enabling users to create, experience, and monetize digital content.
About Lamar Advertising Company
One of the world’s largest outdoor advertising firms, now pioneering Web3 and metaverse advertising.
About Rubi Network
A blockchain protocol built for secure, transparent, and efficient digital advertising transactions.
