Decentraland & Lamar Ignite Web3 Advertising Revolution as Blockchain-Powered Ad Rollout Begins in 2026
19 Dec 2025Decentraland World, a leading decentralized metaverse platform, has partnered with Lamar Advertising Company, one of North America’s largest outdoor advertising giants, to integrate Rubi 3.0 bonds and Mana-based contracts for all future virtual advertising transactions.
Under this agreement:
All advertisements within Decentraland’s virtual ecosystem will be processed using Rubi 3.0.
Transactions will be secured via blockchain-based smart contracts.
Payments will be instant, transparent, and fraud-resistant.
This collaboration marks one of the first major integrations of decentralized finance (DeFi) into mainstream advertising infrastructure, bridging virtual worlds with real-world visibility.

































